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European Investment & Advisory Platform
ASX
Group
We build what others only advise.

We help ambitious companies build partnerships, enter markets and create enduring value across Europe.

25+
Years of Experience
Europe
Wide Reach
5+
Core Markets
Selected Transactions
Espresso
Consumer & hospitality platform
Sold to Kofola
Alzheimer Home
Specialised dementia care platform
Sold to Penta
25+ years
Advising owners through strategy,
transformation and exit
The Principles Behind ASX Group

Three principles.
One commitment.

Person standing on mountain summit above the clouds
A
Aspire

We shape ambition into strategy. Identifying the right opportunities, mapping the landscape and aligning vision with market reality to build a path worth pursuing.

Two people hiking together on a mountain trail
S
Serve

We build trust-based partnerships that create real impact. Healthcare is relationship-driven and local We understand this from the inside and work accordingly.

Aerial view of vast landscape representing expansion
X
Expand

We help companies enter markets, scale distribution channels and grow internationally with operational clarity, cultural understanding and long-term value in mind.

Who We Are

Built on
trust and
expertise.

ASX Group is a European investment and advisory platform focused on healthcare, medtech, aesthetics and growth companies. We combine deep market access, strategic advisory and operational experience to help companies expand with discipline and purpose.

We are a robust, experienced and ambitious executive team with deep roots in healthcare and European business development. We bring the energy of founders combined with the discipline of seasoned operators. We know the players, understand the culture and move with the speed that growth demands.

Our work is founded on long-term relationships, not short-term transactions. We understand both sides of the table and stay invested in our clients' success beyond the first deal.

"Growth is not only about capital. It is about trust, timing, relationships and the discipline to execute."
Jiří Pavlíček — CEO, ASX Group
Jiří
Pavlíček
CEO
What We Do

Strategic services
that create value.

01
Market Entry & Expansion

We guide international companies entering the Czech Republic, Slovakia, Poland, Austria, Germany and broader European markets navigating regulation, distribution networks and local relationships.

European Entry Market Mapping Regulatory Navigation
02
Strategic Advisory

Growth strategy, positioning, commercial excellence and partnership development helping companies define the right path and execute it with precision.

Growth Strategy Commercial Excellence Positioning
03
Investment & Partnership Development

Identifying and structuring partnerships, evaluating investment opportunities and building the relationships that make growth sustainable over the long term.

Deal Sourcing M&A Support Partnership Architecture
04
Healthcare & MedTech Growth

Deep knowledge of distributors, hospitals, clinics and the full healthcare ecosystem translating into practical guidance for companies building presence in the sector.

MedTech Aesthetics Distribution
Where We Work

Sectors we
know deeply.

01
MedTech & Medical Devices
Surgical, wound care, monitoring, diagnostics, radiology and consumables across the European market.
02
Aesthetic Medicine
Devices, injectables, dermocosmetics and clinical channels in the fastest-growing segment of European healthcare.
03
Digital Health & Services
Remote monitoring, outpatient care platforms and patient-facing digital solutions shaping the future of care.
04
Distribution Platforms
Distributor consolidation, channel strategy and commercial acceleration for European expansion.
05
Strategic Partnerships
Identifying, structuring and sustaining business partnerships across borders, sectors and capital structures.
Our Advantage

Why ASX Group.

We think like owners, not intermediaries. We understand sales cycles, margins and execution rhythms because we have built businesses ourselves.

European Access

Genuine access to distributors, hospitals, clinics and decision-makers across Czech Republic, Slovakia, Poland, Austria, Germany and the broader European market.

Healthcare Specialisation

Healthcare is regulated, relationship-driven and deeply local. ASX Group understands this ecosystem from the inside: the networks, the decision-makers, the culture.

Long-term Value Creation

We focus on building value, reputation and enduring growth, not chasing short-term transactions. Our success is measured by our clients' sustained progress.

Testimonials

We don't just advise
on transactions. We help
create the value behind them.

Consumer & Hospitality
Espresso

A successful Czech hospitality concept built around premium coffee, tea and a distinctive customer experience in attractive urban locations.

Transaction Outcome Sold to Kofola — leading beverage company in the region
ASX Group showed us that maximizing value is not simply about negotiating the final price. It starts with understanding what makes the business valuable in the eyes of a buyer. With Espresso, ASX helped us sharpen the investment story, identify the real value drivers and prepare the business for a successful transaction. They brought discipline and structure to a process that can be highly emotional for an entrepreneur. Most importantly, they were focused on our outcome — not simply on completing a transaction.
Ivo Moravec
Owner, Espresso
Healthcare & Real Estate
Alzheimer Home

A specialised healthcare and residential care platform delivering professional, dignified care for people living with Alzheimer's disease and other forms of dementia.

Transaction Outcome Sold to Penta — leading Central European investment group
The Alzheimer Home project combined healthcare, real estate, operations, financing and a strong social mission. ASX Group understood that the value of the project could not be captured by financial metrics alone. They helped us identify the long-term strategic potential, structure the opportunity in a way investors could understand and connect the project with relevant capital and partners. Their ability to combine commercial thinking with respect for the mission of the business was particularly valuable. ASX helped us create a proposition where social impact and investment value supported each other rather than competed with each other.
Radek Zadnik
Shareholder, Alzheimer Home
Advisory & M&A
Advisers Who Think Like Owners

ASX Group is an entrepreneurial advisory and investment group helping business owners create, unlock and realise value through strategy, transformation, corporate finance and M&A.

Expertise Across Healthcare · Consumer · Real Estate · M&A
What makes ASX Group different is simple: they think like entrepreneurs and owners, not like transaction intermediaries. Whether preparing a company for sale, evaluating strategic alternatives or negotiating with an investor, their starting point is always the same question: How can we create the best possible long-term outcome for the owner? Their experience across healthcare, consumer businesses, real estate and M&A transactions allows them to combine strategy, finance, negotiation and practical execution. When the decision really matters, ASX is the kind of adviser you want sitting on your side of the table.
Vít Horký
Entrepreneur & Investor
Get in Touch

Let's discuss
your ambitions.

Whether you are looking to enter a new market, find the right partner or explore a strategic opportunity We would be glad to talk.

Location
Prague, Czech Republic
Europe
Email
info@asxgroup.org
Focus Markets
Czech Republic · Slovakia · Poland
Austria · Germany · Europe